Growers Max and Martha began their food delivery business initially by putting together baskets of fresh produce, fruits and organic eggs for friends and neighbors. These efforts eventually turned in to Farm Truck Delivery, delivering to customers across the state. One notable customer, Sara Sara Cupcakes, often bought Farm Truck Delivery free-range eggs for their Oklahoma City bakery.
“Fresh” was the operative word when I created the identity. Farmtruck needed to be modern but feel familiar; cool but approachable. I played with the literal idea of bringing the farm to the customer. Modern colors with a vintage style illustration completed the identity.