Why Not Here
The “generosity culture” has accelerated in the past few years, thanks to multiple platforms and technologies that allows people to contribute to their charities of choice. Oklahoma’s have shown to be incredibly generous and it was the birthplace of an audacious idea. Why Not Here wanted to invite 100,000 Oklahoman’s to contribute $10 per month (or more) to a cause they respectively believed in. That would turn into 20 million more contributors to give away a few billion dollars a year with Oklahoma as the epicenter, fostering generosity all over the world. I had the challenge of turning that idea into a brand that would speak to both contributors and recipients of this generosity.