The Visual Work of Mauricio Cremer

Beer Distributors of Oklahoma

Formed in 1938, the Beer Distributors of Oklahoma (BDO) is the state organization for licensed independent beer distributors, the majority of which are second or third generation family-owned small businesses. We were tasked with creating a new brand identity to better reflect the current trends in the regional and national beer industry. In addition to branding and positioning, we provided merchandising options. The new branding gave flexibility for a variety of applications. Work created while at Funnel.


  • Brand Language
  • Brand Strategy
  • Collateral
  • Identity Design
  • Positioning


  • Client / Beer Distributors of Oklahoma
  • Creative Director / Sean Cobb
  • Project Manager / Bryan Ellison
  • Design Execution / Mauricio Cremer
  • Illustration / Mauricio Cremer