The Visual Work of Mauricio Cremer

Helm Boots

Helm Boots was founded in Austin, TX and is still based there today. The original vision for the brand was to create a line of boots that combined a dress shoe with a work-wear boot for greater flexibility of wear. I was approached by the founder to, not only be the brand director, but also design the first seven silhouettes. Originally manufactured in Istanbul,  Turkey, the brand has brought all of its manufacturing state-side. After several internal changes, including a re-brand, the company is now bringing back some of those original designs I penned in the early days.

  • Identity Design/
  • Marketing/
  • Packaging/
  • Photography/
  • Positioning/
  • Product Design/