The Visual Work of Mauricio Cremer

Will Rogers World Airport

Will Rogers World Airport is one of the best regional airports in the country. They understood that their branding did not communicate that and needed an update. During my time at Funnel, I was able to spearhead a brand refresh with various other supporting elements. Full Disclosure: The illustration/mark of the cowboy lassoing the world was originally created by Dean Wilhite and we did not want to change that. Instead, we built the brand language around it with an updated color palette, typography and application.

In addition to the WRWA work, we created some branding for their sister airports of C.E. Page Airport and Wiley Post Airport.

  • Branding/
  • Collateral/
  • Identity/
  • Illustration/
  • UIUX/
  • Wayfinding/