The Visual Work of Mauricio Cremer

Grayfox Vineyards

Founded in 2004 by Max and Martha Cremer, GRAYFOX is a boutique vineyard just west of Oklahoma City with one mission – to make award-winning wine and put Oklahoma on the map as a wine destination. Max’s interest in winemaking came much earlier in his life. As a sixteen year old, he was harvesting the vineyards of Northern California and became obsessed with the wine making process. This experience led him to pursue degrees in Viticulture and Enology. Today, there are plans to build a full scale winery capable of producing several thousand cases a year. The gray fox is native to this area of Oklahoma. He is quick, crafty and smart. The branding had to embody those same qualities.


  • Branding
  • Identity
  • Illustration
  • Packaging
  • UIUX
  • Wayfinding


  • Client / La Viña Holding
  • Creative Director / Mauricio Cremer
  • Project Manager / Oscar Cremer
  • Design Execution / Mauricio Cremer
  • Illustration / Mauricio Cremer
  • Renderings / Gloriana Barboza