Waffle Champion

What started as a humble food truck soon evolved to a Midtown, OKC brick-and-mortar location with more opening soon. Waffle Champion continues to hold a top spot in Oklahoma City as one of the best places to eat. With a diverse menu of sweet and savory options, it’s easy to understand why. The challenge was to create a brand that would stay above the visual noise of the food scene in OKC. After several explorations we landed on a badge that could be unpacked into singular elements for flexibility. With the help of Jeff Martin, of HIT Design, we created a variety of solutions for collateral, wayfinding, packaging and merchandise.