The Visual Work of Mauricio Cremer

GRIT Strength & Conditioning

GRIT is a strength and conditioning gym in Austin, TX. At the core of their philosophy lies the belief that if you train hard inside the gym … if you cultivate your character, strength and GRIT … you’ll set yourself up to thrive in life outside the gym. The strong name and philosophy needed equally powerful branding and logotype. The GRIT font is a custom-made typeface. It’s strong, simple … and gritty.

In the words of Thucydides, “The bravest are surely those who have the clearest vision of what is before them, glory and danger alike, and yet notwithstanding, go out to meet it.”


  • Branding
  • Identity
  • Merchandise
  • Positioning


  • Client / Stephanie Twohey
  • Creative Director / Mauricio Cremer
  • Design Execution / Mauricio Cremer
  • Photography / Neil Gandhi