Petrolicious

Petrolicious creates quality, original videos and articles for classic car enthusiasts. In their words, “We celebrate the inventions, the personalities, and the aesthetics that ignite our collective lust for great machines. We are fans and fanatics, collectors and racers. We seek to inform, entertain, and inspire our community of aficionados and pique the interest of those who have been missing out.”

As freelance creative director for Petrolicious during a crucial time, I led the brand refresh and web redesign, and many supporting materials in between. Working with their in-house team, we concentrated on elevating the Petrolicious brand. Here are some examples of this year-long effort.