TALOA MUSIC FESTIVAL

The Taloa Music Festival aimed to break through the crowded festival space with strong branding presence and a focus on a broad range of music rather than a particular genre. Taloa is the Choctaw word “to sing.” The “Song Chief” was chosen as the center piece of the branding … a nod to the Native American culture of the state of Oklahoma. The custom typography and custom illustration were a perfect fit for the client’s mission and intended audience.